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The fastest online search

Is your old phone scratched, the screen all cracked, and does it work so slow you simply cannot take it? Do you think it's time to get a new mobile phone? When in search for a new, high quality phone, check the easyask.com, make sure you get the best products faster than anywhere!

At EasyAsk, they want to make sure you get the wanted material faster making your online search as short and pleasant as possible. According to the Internet Retailer they are the number one independent site search vendor.

No more losing time

They offer Natural Language Search, Dynamic Navigation, Easy Merchandising Search as you Type, Deep Analytics, Voice-enabled Mobile Commerce and Full Internationalization. Their offer on Natural Language Search means you don't have to worry about typing in the exact words for your wanted merchandize. For example, when online searching for a tracksuit, you don't have to type the exact label, but only warm tracksuit. The Natural Language System gives you the opportunity to being simple and still find what you are looking for.

Only benefits

Other perks of searching per EasyAsk is that you can find the right products faster and easier. You can even order bigger orders. They enable your merchandisers to deliver more irresistible advertising, cross-sell and up-sell offers only to increase add-on sales and the overall purchase value.

What is great is that you can discover new sales opportunities and commodities, with some help from the EasyAsk team. This will only increase the revenue.

Make your online shopping experience more pleasant, don't lose time searching for your commodities, rather use navigation of EasyAsk and shop in faster.

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Safety comes first

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EasyAsk Party Registered

Thank you for registering with EasyAsk for our Secret Party. Please be sure to check back at the EasyAsk Secret Party page to get the location at that time.

Please check out our e-commerce search and merchandising solutions here on our website, and see the impressive list of customers using our solution.

We hope you enjoy the EasyAsk Secret Party. Please be sure to wear your EasyAsk bracelet for admittance. We look forward to seeing you there!

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DollarDays Rings Up E-Commerce Dollars Using EasyAsk Natural Language E-Commerce Search and Merchandising

FOR IMMEDIATE RELEASE
For Further Information Please Contact:
John Morrell, VP of Product Marketing for EasyAsk, email: [email protected]

BURLINGTON, MA— September 6, 2011 – EasyAsk, the leader in e-commerce search and merchandising software, and DollarDays International, the premiere online wholesaler and closeout company, today announced one of the largest and most diverse uses of e-commerce search in e-retail.  DollarDays is using the natural language conversion power of EasyAsk eCommerce Edition to get customers from the home page to the right products in a single click, helping increase purchase rates and revenue.

DollarDays distributes over 140,000 products on its e-commerce site with over 5,000 categories and sub-categories – a product catalog that would rival even the largest e-retailers.  In addition, as a small business wholesaler, the catalog is continuously shifting as seasons change, new products become available, and excess product needs to be closed out.

A product catalog of this size, diversity and fluidity created a number of difficult challenges in implementing e-commerce search and merchandising.  The product diversity meant that the same search term could have different meaning for different products, and the navigation attributes would be widely varied across the different categories.  The constant change created a merchandising nightmare in trying to manage promotions and offers.  It was clear that keyword-based e-commerce search offerings could not meet these challenges.

DollarDays chose EasyAsk eCommerce Edition because the natural language technology provided a more powerful, yet easier to use search and merchandising for their e-commerce site.  With EasyAsk, DollarDays now has:

  • A search box that is more accurate, allowing visitors to type phrases describing exactly what they want and getting those in one click,
  • A rich, dynamic set of navigation attributes that adjust based on the categories and products, making navigation faster,
  • Superior, easier merchandising including the automatically assignment of products to special categories and rapid addition of promotional banners, ads and links.

“The most successful e-commerce sites get the customer to the right products the fastest, speeding the buying process”, said Marc Joseph, president and CEO of Dollar Days.  “EasyAsk natural language search allows our customers to find the exact product in a single click, increasing our customer conversion rates.  EasyAsk also makes our merchandising more agile, which is essential in our business where product offerings are continuously changing.”

As a result of using EasyAsk, DollarDays has seen significant improvement in the performance of their e-commerce site, including:

  • The improvement of successful search rate to 99.8% and the virtual elimination of zero results searches,
  • A dramatic increase in the use of the search box and the length of search terms to lead visitors to products faster,
  • Greater efficiency in merchandising  by replacing a time-consuming multi-step process to create promotions with a combination of automated and single step creation of merchandising programs

DollarDays uses EasyAsk natural language and algorithms fed by operational product data to automatically classify products into unconventional categories such as Closeouts, 49¢ & Less, Hot Sellers and New Products (seen across the top of the DollarDays.com website).  Using EasyAsk in this way saves many man-days of merchandiser time and completely removes technical staff from the merchandising processes.

 “DollarDays is a shining example of how EasyAsk’s natural language search and merchandising can bring an e-commerce site to life and instantly increase customer conversion. Higher conversion equals more sales, leading to higher profits”, said Craig Bassin, CEO of EasyAsk.   “In a marketplace where you need every competitive edge possible, DollarDays found a powerful, yet easy advantage by using EasyAsk that is paying off at the bottom line.”

EasyAsk eCommerce Edition

EasyAsk eCommerce Edition is the industry leading e-commerce search and merchandising solution that allows visitors to find products faster, and receive compelling promotions and offers.  EasyAsk understands the content and intent of the search question – “red long sleeved dresses under $150” – to deliver the right results on the first page.  EasyAsk eCommerce Edition customers see the industry’s highest conversion rates, deliver a superior customer experience, and see dramatic increases in average order sizes.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search and query software.  EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand.  The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.  EasyAsk Business Edition revolutionizes enterprise decision-making providing self-service information access and business intelligence with easy, low-cost deployment and a unique natural language interface that extends information throughout the organization.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, JJill, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily.  For more information, please visit EasyAsk.

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ArnoldIT: EasyAsk Right Choice for InkJet Superstore

Leading industry analyst Steve Arnold talks about how InkJetSuperstore.com is taking advantage of EasyAsk eCommerce Edition to increase internet sales and make products easier to find on the site. According to Steve:

“Since the business implemented the solution, the site has had 80% fewer “no results” returns; increased order conversion rates by six percent; and decreased its phone calls and live chat requests, indicating that customers are more easily finding what they need.”

The full report on ArnoldIT.

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What’s in a Message – SLI System’s Latest Claim

In today’s highly segmented software markets, a vendor can almost always find a way to describe themselves as a leader in some fashion. Put enough qualifiers in the phrase and you can weed out enough competitors, and bingo, you are a leader.

I recently read an ad when SLI Systems claimed to be “the top pure SaaS-based site search provider.” Perhaps this is true. But it is an incredibly misleading statement. Narrowing the market to “pure SaaS-based site search” eliminates providers like EasyAsk, who offers BOTH SaaS-based and on-premise licensing models. SLI is not claiming to be the best… they claim to be the best of a subset of suppliers.

The first question you might want to ask is: why is SLI Systems ONLY SaaS? The most likely answer I can think of is that their solution is too difficult for customers to manage on their own – thus SLI has to manage it for them. But do customers really want to give up that much control?

EasyAsk started in the software business. To be successful, we HAD TO make our software easy to use, as well as scalable, reliable and feature rich. Our analytics and tools allow customers to tune and manage their search application easily and efficiently on their own. The analytics automatically find where to tune, and the GUI allows the user to perform the tune with the single click of a button.

And as customers asked for a SaaS-based solution, EasyAsk’s ease of use became one of our greatest assets, allowing us to run a scalable SaaS platform on which we could deploy customers in days, NOT weeks or months.

Many people assume small- to medium-sized business’ want a SaaS-based solution. At EasyAsk, we don’t assume, we give them a choice. Their answer might surprise you. Just ask Travers Tools or Schuler Shoes – both small business’ who preferred an on-premise license to SaaS. A recent new customer we signed is starting with SaaS and eventually wants to migrate to on-premise. With SLI Systems, you do NOT have these options.

In the end, wouldn’t you want to buy the best solution, regardless of the licensing and deployment model? With EasyAsk, you get the best search, navigation and merchandising solution, rich with Watson-like natural language capabilities that will increase your customer conversion rates – guaranteed. Once you’ve chosen, you then decide how you want to deploy – SaaS or On-Premise. The choice is yours.

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EasyAsk Brings IBM Watson-like Natural Language Search and Commerce to Facebook

EasyAsk eCommerce Facebook Edition Allows E-Retailers to Fully Merchandise and Sell Directly Inside Facebook

INTERNET RETAILER CONFERENCE AND EXPO, SAN DIEGO, CA—June 14, 2011—EasyAsk today announced at the Internet Retailer Conference Expo, EasyAsk eCommerce Facebook Edition, a new version of the company’s ground-breaking natural language e-commerce software integrated with Facebook, the world’s leading social media site. The new product brings the industry-leading customer conversion power of EasyAsk eCommerce Edition to Facebook, allowing Facebook users to search and purchase products without having to leave the friendly confines of Facebook.

With over 150 million users in the U.S. and 500 million worldwide, Facebook has tremendous potential for e-retailers. Earlier e-commerce solutions forced users to leave Facebook when they wanted to shop, resulting in low conversion rates, leaving e-retailers asking “How do we monetize our Facebook initiatives?”

The answer is EasyAsk eCommerce Facebook Edition, providing e-retailers an integrated solution to merchandise and sell products directly inside Facebook. It uses EasyAsk’s industry-leading natural language search, navigation and merchandising functionality to provide a superior shopping experience. EasyAsk also integrates with the e-retailer’s back-end e-commerce services, such as shopping carts to speed customer purchases. The entire solution resides inside Facebook, giving users the comfort and speed of shopping within Facebook environment.

“The proven customer conversion power of EasyAsk will help e-retailers truly monetize their Facebook initiatives,” said Craig Bassin, CEO at EasyAsk. “With this solution, EasyAsk stands alone as the only e-commerce search provider with a single integrated solution that covers e-commerce, mobile, Facebook and the cloud. EasyAsk delivers the most functionality on the market at a price point affordable to any size e-retailer.”

With EasyAsk eCommerce Facebook Edition, e-retailers can:

  • Deliver a fully featured, customized e-commerce search, merchandising and e-commerce site within Facebook,
  • Offer rich natural language search that delivers the right products on the first page to customers within their Facebook site,
  • Use rich search analytics to optimize the experience and help merchandisers be more effective inside their Facebook site,
  • Deliver promotions, cross-sell and up-sell offers, carve-outs and banner ads that are unique to Facebook and consistent across channels.

For more information on EasyAsk eCommerce Facebook Edition please visit the EasyAsk website at: https://www.easyask.com/products/facebook.

About EasyAsk

EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search and query software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. The EasyAsk eCommerce Edition uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, BASF, Talbots, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit EasyAsk.

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Mobile Apps and User Experience

Mobile commerce is really hitting its stride.  It seems like every day I see new mobile commerce articles on Internet Retailer.  Check back soon for an EasyAsk customer success story on mobile commerce with EasyAsk.

One of the big issues with mobile commerce is optimizing the user experience.  EasyAsk’s partner in mobile commerce, Unbound Commerce, has tremendous experience with mobile user experience and has contributed greatly to EasyAsk eCommerce Mobile

I was talking with the team from Unbound Commerce last week and told them of an experience I had with a mobile travel site (I’ll leave the site name out).  The navigation on the mobile travel site made it so difficult to narrow my flight choices and find what I was looking for, that I became frustrated and gave up. 

The Unbound Commerce team told me that navigation can often be overlooked in the mobile world.  In some cases, navigation can be more important than search.  That was a revelation to me.  But in retrospect it makes perfect sense.

The screen real estate on a mobile browser is vastly smaller than that on a PC or Mac.  This says that excellent search is critical.  You need pinpoint search results because wading through pages of results in a mobile browser would frustrate a user and cause them to abandon.

But excellent navigation is also important due to the screen real estate constraints.  Using richer, dynamic search criteria in the navigation, such as product attributes, rather than just the static categories, allows visitors to refine their choices faster and easier.  More importantly, this allows visitors to find products in 1 to 2 clicks, rather than plowing through pages of categories – increasing the chances of conversion.

So, something to keep in mind when exploring mobile commerce solutions: you want to offer pinpoint search and rich, dynamic navigational attributes.

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E-Commerce Sales Up 18% at EasyAsk Customer the Gap

The Gap

E-Commerce sales for EasyAsk customer the Gap were up a robust 18% according to Internet Retailer:

“E-commerce sales rose year over year 18% to $348.0 million from $295.0 million”

“the web accounted for 10.6% of total sales compared with 8.9% in the first quarter of 2010.”

The Gap has been a long time user of EasyAsk eCommerce Edition in the main Gap.com e-commerce site and many of the company’s other brand sites such as Old Navy, Banana Republic, Piperlime.

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Infor Corporation Webinar with EasyAsk

Infor Corporation

EasyAsk and OEM partner Infor Corporation ran a webinar earlier this week titled EasyAsk Commerce Studio for Infor Storefront Customers.  The webinar has a great interview of an Infor – EasyAsk customer, Tenaquip, and provides a great demonstration of EasyAsk Commerce Studio functionality.

The EasyAsk Search and Navigation engine is built into Infor Storefront to deliver rich, natural language search.  Infor Storefront customers can separately purchase the EasyAsk Commerce Studio to take advantage of this easy-to-use tool to tune and manage the e-commerce search environment and create compelling, timely merchandising offers and promotions inside Infor Storefront.

Click here to watch the webinar.

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InkJetSuperstore Supercharges Search with EasyAsk

We released a story this morning about one of our first NetSuite e-commerce search customers, InkJetSuperstore.com.  Click here to read the press release.

InkJetSuperstore.com is a long time NetSuite customer and an early adopter of the NetSuite Ecommerce platform.  When you walk along the hallowed halls of NetSuite and whisper “InkJetSuperstore”, it is like the old E.F. Hutton commercials – everyone stops and listens! InkJetSuperstore is that important to NetSuite!

E-commerce is InkJetSupertore’s ENTIRE business. Thus, e-commerce is their mission critical, “bet your business” software. Search is an essential part of this.

Nearly one-third of all InkJetSuperstore.com visitors immediately go to the search box, making search a critical tool for customer conversion. Adding to the complexity is the cryptic set of printer and cartridge model numbers visitors will search for, and the complex relationships between printer models and various after-market cartridges.

Two of our competitors tried to implement their e-commerce search solutions for InkJetSuperstore prior to EasyAsk.  BOTH FAILED.  We not only implemented EasyAsk on the first try, but did so quickly and efficiently.

InkJetSuperstore is also a testimate to superior engineering.  Among other things, EasyAsk has developed a unique integration with NetSuite Ecommerce that maintains superior Search Engine Optimization than other 3rd party solutions. In addition, we done some automated integration with the NetSuite item catalog via web services, and taken EasyAsk unique features like our SKU processing and mapped these directly to NetSuite (in this case Matrix items).

As we talk with more NetSuite customers, we are discovering the SEO issues is a REALLY BIG DEAL. A number of NetSuite customers have seen their SEO drop off dramatically when using 3rd party search solutions. And now, they are talking to us!

And the timing is great with NetSuite SuiteWorld coming up next week in San Francisco. NetSuite Ecommerce customers, stop by and we will show you how we solve the 3rd party search SEO issue.

Congradulations to InkJetSuperstore and thanks for being a great customer.  Expect to see many more customer announcements in the near future.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
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