EasyAsk
SOLUTIONS
PRODUCTS
SERVICES
CUSTOMERS
PARTNERS
SUPPORT
NEWS & EVENTS
ABOUT US

B2C Commerce Solutions

If your Web site is easy to search and navigate—and if it has the best merchandising and analytic capabilities—you’ll be able to keep consumers shopping and buying. EasyAsk® for eCommerce allows business-to-consumer (B2C) retailers to leverage robust search technology in a powerful and easy-to-use tool. With EasyAsk, your customers achieve a superior online shopping experience by finding what they want quickly and easily

  • Intelligent product search, navigation, and merchandising capabilities provide an integrated, interactive shopping experience that drives customer purchase decisions.
  • Merchandisers can instantly decide to feature the most popular items separately or to display them prominently in the search results.
  • You can exploit up-sell and cross-sell opportunities, and deliver search results that highlight complementary items based upon previous buying behaviors.

Achieve Industry-Leading Conversion Rates and Larger Order Sizes

  • Online conversion occurs when a Web site visitor becomes a buyer. The average online conversion rates for EasyAsk customers—according to the Nielsen//NetRatings—are significantly higher than the average conversion rates of competitive search and merchandising products.
  • Five of the top ten retailers representing the industry's highest online conversion rates use the advanced search and merchandising technology from EasyAsk.
  • The high return on investment associated with increasing online conversion rates is driving retailers of all sizes to focus on EasyAsk technology.

Global customers in retail, including HPShopping.com, Lands’ End, Lillian Vernon, Sony, Talbots and many more, rely on EasyAsk to empower their online customers to quickly locate the information they need to make faster purchasing decisions and dynamically navigate to related products of interest.

Merchandising Made Easy

  • Merchandisers can easily control search, navigation, and merchandising without dependency on IT.
  • In a single page view, EasyAsk provides the control needed so merchandisers can quickly and easily optimize product searches based upon a wide variety of parameters, such as sales popularity and relevance.
  • Through a combination of unique and powerful capabilities that come together in a single easy-to-use software application, EasyAsk gives merchandisers the direct control needed to showcase desired products.

Superior Search and Navigation

  • Search display capabilities enable a strategic approach to how products are displayed based on business rules that deliver more accurate results and lead to higher conversion rates.
  • EasyAsk groups results according to relevant attributes so they can find the products they want to purchase.
  • Non-technical merchandising professionals can manage the presentation of navigation refinement choices for each product category.

Analyze Results for Continuous Improvement

  • Integrated, accurate feedback and analysis reporting allows you to increase revenues and drive enhanced customer loyalty levels.
  • Marketers can track user activity, and they can identify search patterns and buying trends.
  • Retailers can closely track business transactions and sales of particular products, allowing you to respond with more informed decisions that drive sales.

Deliver the Ultimate Shopping Experience

  • The positive shopping experience delivered plays a key role in developing brand loyalty so your customers spend more time buying, refer more of their friends, and return more frequently.
  • With minimal effort, shoppers find relevant products they choose to search or navigate.
  • Each shopper can quickly drill down on detailed product features that drive purchasing decisions.