Archive for month: September, 2018

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Optimizing your eCommerce site for the Holiday Season

1: Interpreting Search Analytics

We know your mind is still on camping trips and barbeques, but now is the time to act in order to maximize revenue this Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the first in a series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.

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Chatbots: Online Domination?

Chatbots are big business right now. They are appearing on sites and apps across the world, from ordering take out to organizing your life. There’s even a Chatbot Annual Conference.

What is a Chatbot?

Users interact with a Chatbot via a chat or messaging interface, imitating a conversation. After a series of questions and responses, users should arrive at an answer or product. Chatbots have moved on from their beginnings as a text-based response tree to now include elements of Artificial Intelligence such as Natural Language Processing. The most common use for Chatbots is for customer service. The Chatbot can answer the simpler customer queries, leaving the complex answers to the ‘living’ employees. Read More

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