Product Concepts allow your users to search in a variety of ways – using their own words, industry jargon or other terms that better describe how the product can be used. Product Concepts increase the search and navigation flexibility on your site and make it easier for customers to find products.
Please watch this video to learn more about using Product Concepts in your search environment and the positive impact it will have on the customer experience on your site.
Please join EasyAsk at the Magento Imagine 2014 Conference at the Hard Rock Hotel in Las Vegas. EasyAsk will be presenting and demonstrating our EasyAsk for Magento E-Commerce solutions in the Zeon Solutions Lounge in the Imagine Marketplace. Please stop by to get a demonstration and e-commerce advice from our Man in the Green Hat.
We showed in Part 1 of this blog how to use natural language rules to drive special blocks for cross-sells and up-sells. Special display blocks are a fantastic way to drive faster sales and increase orders sizes according to the EasyAsk white paper Increasing Customer Conversion by Boosting Product Findability.
What if you’d like to go beyond the typical special display blocks such as cross-sells and up-sells? You could special display blocks such as:
These blocks help you better promote products and provide greater flexibility to show products that are more in line with the visitor’s context – what they have been looking for or looking at.
The EasyAsk Merchandising Studio provides a direct method to drive a Featured Products block with any natural language rule. The rule dynamically finds the products to display.
For example, an apparel retailer might want to feature products of a certain brand such as Cole Haan. A simple featured products rule of “cole haan” will drive the featured products block to display the Cole Haan products. This is much simpler to maintain that the approach of your typical e-commerce platform of hard-wiring products into special featured products groups.
EasyAsk natural language rules can use any product attributes from the catalog such as creation date/time for a What’s New block and a Sale or Special flag for a On Special block. EasyAsk can also use operational data such as sales data for a Top Sellers block.
Since these rules are executed dynamically, the system will find the right products to display based on the current information in the catalog and the visitor’s context (what they are searching on, what category they are in, what product they are looking at, etc.).
Natural language rules will dramatically increase the flexibility of your site and speed promotions. Your merchandisers will save valuable time in pushing out new promotions, and they can focus on what they do best – promote products. This drives more revenue and speeds time to market.
You can learn more about using special blocks with natural language rules and other customer conversion tips in our white paper Increasing Customer Conversion by Boosting Product Findability.
Magento is the fastest growing eCommerce platform on the market, with features that make it easy to build and deploy eCommerce sites, as well as manage e-commerce operations.
While Magento provides a great e-commerce platform, there are areas where functionality is lacking, including: poor keyword search, simplistic navigation and hard-configured product merchandising relationship. This lack of functionality can create a poor customer experience that impacts online revenue and higher catalog maintenance costs.
EasyAsk will significantly enhance your site search, navigation and merchandising on your Magento site. With EasyAsk on top of your Magento e-commerce site visitors will quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and online revenue.
Too much? Switch to decaf? OK, maybe. BUT when you’ve got a better mousetrap, sometimes you have to let the world know that you . . have a better mousetrap.
Here’s why. Some of you know, and many actually don’t, that there’s been an evolution in search. GOOGLE, the 800 pound gorilla of search, evolved (read abandoned) from simple keyword search to a much more intuitive semantic model. One more time: Google abandoned keyword search.
Why? It’s not very intelligent. Just matches words, without any understanding of what the user is actually searching for. MICROSOFT had previously engineered their Internet search engine, BING, as a Natural Language solution. Very effective, very efficient, very accurate. So neither of the two biggest players in Internet Search use keyword search anymore.
Which brings us to the world of eCommerce search. Why are YOU using an old, obsolete keyword search solution? You’ve been given a pretty good hint that, at best it’s … OK. When the objective of the exercise is to connect with shoppers and convert them to buyers, just how well your search works REALLY matters!
Enter EASYASK. That’s what we do. Natural Language search and merchandizing. We’re the best in the world at it and I’m not afraid to say it. Why? Because we actually understand what it is your shoppers are looking for.
We’ll take your old Solr keyword search and supercharge it like you won’t believe. We’ll kick your customer conversion into a whole new level. We’ll increase your eCommerce revenues through the roof. We’ve got the numbers and success stories to prove it. Here are a couple: upgrading from IBM Websphere Solr, The North Face U.S. rolled out their site on EasyAsk within 3 weeks and, within 2 weeks, found their customer conversion had doubled. Doubled in 2 weeks! Then The North Face Europe deployed on the Magento platform (9 countries, 5 languages), again Solr based, and found a 35% increase in search conversion rates and a 24% increase in revenue! Huge numbers for a company the size of The North Face.
But you don’t need to be that big to realize the benefits. We’ll get you up and running in a few weeks and you’ll see the results instantly. The beauty is that the real cost to your company is staying with what you’ve got. You’re leaving far too much money on the table through poor search and navigation. If your shoppers can’t find it, they’ll abandon your site. Let us help you serve up exactly what they’re looking for on the first page, every time!
We’ll save the tech pitch for another time. Send us a note, or give us a call and we’ll get your eCommerce revenue flowing.
Thanks,
Craig
Hybris joins Magento, IBM WebSphere, NetSuite and Infor e-commerce platforms as EasyAsk Integrated
Burlington, MA – April 15, 2014 – EasyAsk, Internet Retailer’s leading independent site search solution provider, today announced EasyAsk for Hybris, a new solution that integrates EasyAsk’s industry-leading e-commerce search, navigation and merchandising with the Hybris e-commerce platform. EasyAsk for Hybris enables significant increases in e-commerce revenue, customer conversion and business efficiency. The addition of Hybris gives EasyAsk the broadest support for enterprise & cloud e-commerce platforms among site search providers..
Hybris Software, an SAP Company, is the fastest growing major commerce company with a compound annual growth rate of 83% since 2009. Over 500 customers are using the Hybris commerce platform including some of the most recognized companies in the world: consumer brands, global B2B brands, telcos, and digital goods and content companies in software, games, media and publishing.
EasyAsk for Hybris will deliver best-in-class semantic Natural Language search, navigation and merchandising services into Hybris e-commerce sites giving customers the following capabilities and benefits:
This announcement expands the EasyAsk relationship with SAP, the world leader in enterprise software and software-related services. EasyAsk has been a partner in the SAP HANA Startup Focus Program since 2012. EasyAsk Quiri, the world’s first voice-enabled mobile intelligence solution for corporate data, is integrated with SAP HANA, and won a Most Innovative Solution award in August 2012 and was a finalist in the SAP Startup Challenge at SAPPHIRE 2013.
“We are very excited to announce the availability of EasyAsk for the Hybris platform and work within the Hybris community,” said Craig Bassin, CEO, EasyAsk. “EasyAsk natural language will deliver a superior customer experience on Hybris sites, helping visitors find the right products on the first page, every time. Hybris customers will be thrilled with the higher customer conversion and increased online revenue EasyAsk delivers.”
EasyAsk for Hybris can be deployed on-premise or in a Software-as-a-Service (SaaS) model. This provides the ultimate flexibility for Hybris customers who can implement an EasyAsk solution on-site near their Hybris server(s) for first hand control or off-load the IT costs by deploying in EasyAsk’s reliable, secure SaaS environment.
About EasyAsk
EasyAsk is radically changing the speed and ease of how people find information through ground-breaking Natural Language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results. Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as The North Face, Samsonite, Coldwater Creek, Lillian Vernon, Aramark, True Value, Journey’s, Anna’s Linens and Harbor Freight Tools rely on the EasyAsk software products to run their business and eCommerce operations daily. For further information please visit www.easyask.com.
As discussed in the EasyAsk white paper Increasing Customer Conversion by Boosting Product Findability, customer eyes are always drawn to special display areas ion the browser, making them a fantastic way to promote products and drive more sales.
Many sites will have often used special display blocks such as “Related Items” for cross-sell promotions or “You Might Also Like” for up-sell promotions. This capability is typically built into the e-commerce platform merchandising/promotion screen.
These promotions are easy to enable in your e-commerce platform, but are extremely difficult to manage there. Why? E-commerce platforms will force you to hard-wire cross-sell and up-sell relationships on a per item level. When your site reaches hundreds of items or more, this process becomes time-consuming, unwieldy and costly.
Dynamic, natural language merchandising rules and an easy-to-use merchandising tool alleviate this merchandising problem and give greater flexibility for promotions and offers. The dynamic rules execute on the fly based on what the visitor is searching on, clicking on or looking at, determining the best products to place in the block(s) and increasing the click-through and conversion rates.
Let’s take a look at Travers Tool’s e-commerce site. They use dynamic natural language rules, executed in real-time to fill into two special blocks on a product page: Optional Items and Recommended Items. The first image is the top of the product page for a Craftsman Bench Grinder, and the second image shows the two special blocks lower on the page.
The Travers Tool site used a natural language rule to (a) understand the page is for a Craftsman Bench Grinder, and (b) relate in real time the optional products and recommended items. Since the relationship is derived in real-time based on attributes, merchandisers do not need to hard-wire the relationships within each product entry in the product catalog.
This is a tremendous time saver for the merchandisers and reduces the cost to maintain the product catalog.
You can learn more about using special blocks with natural language rules and other customer conversion tips in our white paper Increasing Customer Conversion by Boosting Product Findability.
We announced the global release of the EasyAsk Magento Connector this morning. The EasyAsk Magento Connector enables rapid implementation and direct integration of EasyAsk natural language search, navigation and merchandising for Magento E-Commerce sites.
The EasyAsk Magento Connector:
Dozens of Magento-based sites are using EasyAsk for Magento including some of the largest Magento sites such as The North Face EMEA, Harbor Freight Tools, Watsco and Anna’s Linens. As we announced last week, the North Face EMEA deployed EasyAsk across 11 sites across 9 different countries, seeing a 35% increase in search conversion rates and a 24% increase in revenue from search.
The EasyAsk Magento Connector is available for free to customers using the Magento e-commerce platform.
EasyAsk for Magento delivers superior natural language search, navigation and merchandising for Magento customers that dramatically increases conversion and revenue over the embedded Solr search.
Burlington, MA – March 25, 2014 – EasyAsk, the leader in natural language software and solutions, today announced the global availability of the EasyAsk Magento Connector which seamlessly integrates EasyAsk eCommerce search, navigation and merchandising with Magento’s e-commerce platform. Customers worldwide have deployed EasyAsk for Magento enabling significant increases in ecommerce revenue, customer conversion, business efficiency improvements and reduced costs.
Some of the largest and most successful Magento customers are using EasyAsk for Magento, including The North Face EMEA, Harbor Freight Tools, Watsco and Anna’s Linens. The North Face EMEA deployed EasyAsk across 11 sites across 9 different countries, seeing a 35% increase in search conversion rates and a 24% increase in revenue from search.
EasyAsk Connector for Magento seamlessly integrates the best-in-class EasyAsk search, navigation and merchandising services into Magento e-commerce sites. Through EasyAsk, Magento customers can gain the following capabilities and benefits:
In addition, EasyAsk enhances the performance of Magento sites through high-speed indexing and more efficient servers, delivering a better customer experience while reducing costs. By offloading the search and navigation load to EasyAsk, customers report seeing a marked improvement in the performance of their Magento sites.
The EasyAsk Magento Connector is available for free to customers using the Magento e-commerce platform.
“Through our free EasyAsk Connector for Magento, we can implement far superior search, navigation and merchandising in as little as three weeks,” said Simon Persse, Vice President of International Sales, EasyAsk. “Upgrading to EasyAsk provides significant benefits in terms of functionality and search accuracy, which leads to a better user experience and higher customer conversion.”
EasyAsk is the only third-party e-commerce search and merchandising solution that can be deployed on-site or in a Software-as-a-Service (SaaS) model. This provides the ultimate flexibility for Magento customers who can deploy an EasyAsk solution on-site near their Magento server(s) for first hand control or off-load the IT costs by deploying in EasyAsk’s reliable, secure SaaS environment.
EasyAsk will be demonstrating this functionality at the Internet Retailing Expo in Birmingham (Stand A37), United Kingdom on March 26 and 27, 2014.
About EasyAsk
EasyAsk is radically changing the speed and ease of how people find information through ground-breaking Natural Language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results. Based in Burlington, Massachusetts, with offices in Europe, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as The North Face, Coldwater Creek, Lillian Vernon, Aramark, True Value, Journey’s, Anna’s Linens and Harbor Freight Tools rely on the EasyAsk software products to run their business and eCommerce operations daily. For further information please visit www.easyask.com.
EasyAsk will proudly be exhibiting at the Internet Retailing Expo 2014 in Birmingham, United Kingdom on March 26th and 27th. Come talk to us, see our latest customer stories and watch compelling demonstrations at Stand #A37, just across from the Magento booth. We look forward to seeing you at the event.