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Increase Conversion by Boosting Product Findability

Finding products is the first stage in any purchase process. Since more than 80% of internet purchase involve search (Brett Gilbertson – Conversionrate.com, 2011), the search box is the most important part of your site to drive purchases.

Understanding customer behavior on your site – in particular how customers find products – allows you to be more effective in converting browsers to buyers. As your site traffic grows, you will attract a much a wider diversity of visitors, creating new and varied behavior patterns that your site needs to support.  For example, newer visitors unfamiliar with your products may misspell words or use different “forms” of words (tenses, plurals, etc.) when conducting a search. If your e-commerce search is not tolerant of this behavior, then these visitors will get the dreaded “no results” page and will likely abandon the site.

Here you can see a site example for Tacoma Screw Products, an EasyAsk customer. You can see the automatic spell correction performed by EasyAsk to spell correct “fastenrs” to “fasteners.”

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In our new white paper, Increase Customer Conversion by Boosting Product Findability, we explore a new set of customer behavior patterns than impact your site. The paper offers ways in which you can improve your site with e-commerce search and online merchandising to better serve your customers and boost your conversion rates.

Please visit our white paper landing page to download this free white paper.

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EasyAsk a Sponsor and Exhibitor at the NRF Big Show January 12 to 15 in New York

EasyAsk is proud to be a sponsor and exhibitor at the upcoming National Retail Federation “Big Show” in New York City, January 12 to 15, 2014. EasyAsk will be in Booth #2138 among the Sponsor Booths near the Hall 3E and Hall 3B entrances. Please join us for live demonstrations and the always handy tips and tricks from EasyAsk’s own “Man in the Green Hat”, Ben Rudnick.

To learn more about the NRF Big Show, use the following links to the NRF Event site:

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EasyAsk Exhibiting at the NRF Big Show in New York

EasyAsk is proud to be a sponsor and exhibitor at the upcoming National Retail Federation “Big Show” in New York City, January 12 to 15, 2014. EasyAsk will be in Booth #2138 among the Sponsor Booths near the Hall 3E and Hall 3B entrances. Please join us for live demonstrations and the always handy tips and tricks from EasyAsk’s own “Man in the Green Hat”, Ben Rudnick.

To learn more about the NRF Big Show, use the following links to the NRF Event site:

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EasyAsk for Websphere Commerce White Paper

Why settle for bad search? Why have static, hard to use online merchandising options that are impossible for your merchandisers to use.

EasyAsk uses natural language technology to make your e-commerce search easier to manage while giving your e-commerce site the best search box, most flexible navigation and easiest to use merchandising tools in the industry.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Websphere Commerce with EasyAsk.

Download
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EasyAsk for Magento White Paper

EasyAsk for Magento gives you the customer conversion power of EasyAsk natural language for your Magento e-commerce site. With EasyAsk, visitors will find products faster and quickly be converted from shoppers to buyers, which will increase your customer conversion rates, order sizes and overall e-commerce revenue. We guarantee your conversion rates will increase with EasyAsk.

The secret is the natural language technology core used by EasyAsk. It delivers a more powerful search box where customers get to the exact products they want faster, a greater number of guided navigation options built automatically from your product catalog, and easy to use merchandising tools so merchandisers can manage offers and promotions on their own, without the help of IT staff and making the site more agile.

Click the button below to download our white paper: Deliver a Richer Shopping Experience on Magento with EasyAsk.

Download
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Richer Shopping Experience with Third Party Search

The most popular e-commerce platforms include some form of search, navigation and merchandising capabilities. These built-in tools only provide basic keyword search, static category navigation and clumsy merchandising. The result is basic capabilities that are not very appealing to visitor that are difficult for your merchandising team to manage. Very quickly, even the simplest e-commerce site can outgrown these standard capabilities.

Third party search, navigation and merchandising tools add tremendous value to your e-commerce site to help you deliver a richer shopping experience for your visitors. The result: you convert more customers, increase average order sizes and deliver more revenue for your company. This white paper will examine the areas where third party search, navigation and merchandising tools add value above and beyond your e-commerce platform, and what differentiates a better third party search, navigation and merchandising tool from the others.

Click on the button below to download this valuable white paper: Deliver a Richer Shopping Experience with Thrd Party Search.

Download
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Five Ways to Increase E‐Commerce Conversions and Grow Revenue

Why can’t e-commerce sites think more like human beings?  That’s the fundamental question asked by online shoppers as they are frustratingly trying to find that one item they really want to buy right now, and merchandisers as they try to find ways to show the buyers the products they seek.

This white paper explores why shoppers typically bounce off your Website and provides 5 key strategies that will help you increase conversions, and ultimately revenue.

Click the button below to download our white paper: Five Ways to Increase E‐Commerce Conversions and Grow Revenue.

Download White Paper
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EasyAsk Ranked Among Top Four Providers Of E-Commerce Technology

EasyAsk Recognized By Internet Retailer For Its Impact On Driving E-Commerce Sales; Ranked Ahead Of IBM, GSI Commerce And SLI Systems, In The Internet Retailer Leading Vendors To The Top 1000 E-Retailers 2013 Edition®

 

Burlington, MA – October 1, 2013 – EasyAsk, the Natural Language Site Search, Navigation and Merchandising leader, today announced that is has been recognized by Internet Retailer for its impact on e-commerce sales. EasyAsk was named among the top four vendors in the 2013 Leading Vendors to the Top 1000 E-Retailers Guide, which for the first time reveals the leading e-commerce vendors that are driving sales for the largest and fastest-growing online retailers.

A recent report from MarketingSherpa indicates 43% of website visitors will immediately go to the search box, making it a critical component to increasing e-commerce revenue. According to a survey conducted by Internet Retailer, 27% of companies indicated site search as a top e-commerce technology budget priority, with 26% stating they plan to add or replace their site search application within the next twelve months.

“EasyAsk natural language site search, navigation and merchandising solution helps our clients drive significantly more e-commerce revenue by getting the right search results on the right page, the first time,” said Craig Bassin, EasyAsk CEO. If you’re using an old key word search solution, you are using an obsolete technology that is leaving a lot of money on the table.   We are honored to be recognized by Internet Retailer for our impact on driving e-commerce sales.”

Natural language and semantic search has become the most important trend in Internet search with the leading Internet search providers – Google, Microsoft and Yahoo – adding semantic search to their offerings in the last 24 months. Only EasyAsk provides natural language search for e-commerce enterprise, on-premise and cloud platforms.  EasyAsk is the leader in natural language search, with its superior capabilities delivering real results for customers daily.

Gartner Inc. estimates that retailers spent about $3 billion on e-commerce technology in 2012. A recent Internet Retailer survey found that 68.5% of e-retailers plan to increase spending on e-commerce applications and services in 2013.

“EasyAsk is poised to capture a significant share of the growing spend on e-commerce technology, said Bassin. “EasyAsk eCommerce Edition delivers amazing value to our clients. EasyAsk is embedded within Infor Storefront and has out-of-the-box integrations with the leading e-commerce platforms, such as IBM Websphere Commerce, Magento, Hybris and Netsuite. Our customers consistently tell us we help them turn shoppers into buyers.”

EasyAsk is a sponsor at the upcoming Shop.org Annual Summit starting Monday, September 30 in Chicago, IL and will also be at the Internet Retailing Conference on October 16 in London. Be sure to stop by our booth to see how EasyAsk can help you drive more e-commerce sales.

About the Top 1000 E-Retailers Guide®

For the first time in the retail industry, Internet Retailer has ranked the providers of e-commerce technology by the impact they have on online sales. The new “Leading Vendors to the Top 1000 E-Retailers” book details the top 10 vendors in each of 27 technology and service categories. Please visit Internet Retailer to download your copy of the full report.

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ABCs of E-Commerce Search

Time and again, industry reports have proven that eCommerce site search, navigation, and merchandising are make or break technology for your eCommerce revenue and operations. Survey data shows the potentially strong downside of poor site search:

  • 85% of site searches don’t return what the user sought
  • 22% of searches return no results
  • 80% of visitors will abandon if the search is poor

Poor site search leads to lost visitors, poor conversion rates and lower e-commerce revenue.

On the other hand, an investment in “Best In Class” e-commerce and merchandising is easy to justify.

  • For a smaller retailer with 10,000 visitors per day and an average order size of $50, a conversion rate increase from 4% to 6% can mean an increase in annual revenue of $3.6 million.
  • For a large retailer with 100,000 visitors a day and average purchase price of $120, a conversion rate increase from 4% to 6% can mean an increase of $87 million a year.

This white paper is a guide to the essential e-commerce site search features necessary for you to double or even triple your conversion rates from search.  Other companies are achieving these results. You can too!

Download White Paper
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Why Keyword Search is Dead (And You Should Be Worried)

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It wasn’t all that long ago that most eCommerce sites had a small box inconspicuously located somewhere on the home page, usually with the cryptic instructions, “Enter Keyword.” It was what search boxes looked like and it was designed around the fact that most search technology was pretty crude. It could search for a specific keyword on a site. If it found that word, it would deliver results. If it did not locate that one word – too bad, no results.

Those days are gone forever. And if you’re still living in that antiquated time, you should be concerned that you are losing sales and conversion by not delivering the kind of search experience today’s consumer has been trained to expect.

This seismic shift in search technology all started with the two search giants, Google and Bing. Bing, which was unveiled in 2009, was the first serious competitor to Google to use semantic search technology. Semantic, or natural language search, uses artificial intelligence to understand the meaning and intent of the search query instead of just looking for keywords.

Google, which had no such capability, began to take a little heat for using what was clearly an inferior technology, and pretty quickly stepped up. In fact, by the fourth quarter of 2009 Google CEO Eric Schmidt made the statement, “Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase? We have [done] a lot of discoveries in that area that are going to roll out [soon].” Which of course they did, and have continued to do.

Apple’s Siri set the bar even higher, and now natural language search is an integral component of any first class search technology. Which means your customers are using it every day. But when they come to your website are they being thrown back into the past?

The bottom line is that shoppers and other search engine users no longer expect to enter simple keywords. They may enter whole phrases or descriptive content that reveals their specific search intent, and they expect results and relevance.

Today, the online shopper on an eCommerce site has been conditioned to expect the same experience they have become accustomed to in their everyday online search on Google or Bing. EasyAsk’s natural language search technology brings your search function into the 21st century with a complete set of activities that get to the heart of what your customer is looking for, including:

  • Term stemming: Understanding variations on words such a plurals, tenses, hyphenated terms and more
  • Semantic processing: Bridging the gap between text and meaning by relating words and their synonyms to their core concepts, and
  • Attribute awareness: Recognizing attributes such as “yellow” in terms such as “yellow garden statue” and knowing how to relate them to the search.

When it comes to search, your customers have been driving shiny new sports cars on Google and Bing for the past few years. So don’t make them drive a horse and buggy when they come to your site.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
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