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Digital Commerce Personalization, Customer Loyalty and the ABC’s of Customer Retention

By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15% – Gartner Magic Quadrant for Digital Commerce

The concept of personalization is being thrown around in digital commerce circles a lot these days. It seems that every digital commerce site considers it essential in their go-forward strategy when considering ways to increase revenue from online shoppers. Additionally, if done well, the theory goes, personalization drives loyalty and loyalty drives return business. Read More

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Trailblazers – Congratulating The North Face on the Creation of the First Voice-Enabled Mobile eCommerce App

The North Face has launched one of the first Mobile Voice-enabled eCommerce apps for the iPhone, with search powered by EasyAsk’s natural language site search engine.

BURLINGTON, MASSACHUSETTS (PRWEB) JUNE 07, 2017

The North Face App features a microphone

The North Face, a VF Company, has launched one of the very first Mobile Voice-enabled ecommerce apps for the iPhone. Using Apple’s Siri embedded microphone and voice enabled technology; shoppers can simply touch the microphone within the search box and say their ecommerce search. EasyAsk provides the artificial intelligence (AI) behind the scenes to understand the context of the search questions, as well as the content of The North Face’s product catalogue. The results are breathtaking. Absolutely perfect search results based on whatever the shopper wants. As most ecommerce searches begin on Smartphones, this dramatically improved User Experience is expected to drive significantly higher revenues and customer conversion.

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If your application or website isn’t compatible with voice-enabled technology what are you waiting for?

Is your Organization ready for the second wave of virtual personal assistants and conversational interfaces? These voice-enabled technologies will exceed what is being used today in both intelligence and pervasiveness.

Amazon Echo and Google Home are here to stay – according to RedDrop over 24 million of these devices will be sold in 2017. At the beginning of the year there were only 8.5 million in use. Siri handles over a billion voice searches per week. On Android, 1 in 5 searches are voice driven. By 2020, 50% of all searches will be by voice.
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72% of Online Shoppers Prefer an Experience that Makes it Easy to Find What They Want.*

Implement better eCommerce Site Search and get some sleepWhy we worry about your eCommerce Site Search

eCommerce professionals lay in bed at night and wonder what they can do to increase conversions and boost revenue. After all, that is what they are chartered to do. But when they put on their work hat and go into the office in the morning, they also put on blinders. You see, many of these professionals forget that they are also shoppers. As they design their sites, they ignore their own experiences as online shoppers. Creating an experience that meets corporate objectives may be in direct conflict with their customers needs. Simply put – shoppers want to find and purchase what they want. A recent survey conducted by the Gartner Group showed that 72% of online shoppers prefer an experience that makes it easy to find what they want.* Read More

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EasyAsk eCommerce is now an IBM Verified Business Partner Solution

EasyAsk is pleased to announce that is has attained certification as a verified business partner solution for IBM WebSphere Commerce. The verification process is proof of EasyAsk’s ability to be installed and run at a client site running on strategic IBM technologies. IBM performs a technical/marketing assessment of all nominated solutions to verify that the nominated IBM products are being used correctly.

EasyAsk provides intelligent, cognitive search for WebSphere Commerce, returning exactly the products shoppers are looking for and driving significantly more revenue.

EasyAsk is currently in production at Timberland and The North Face Europe, both V.F. Corporation brands.

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A Guide to Preparing For the Holiday Shopping Season: Drive eCommerce Revenue Instantly

Make every day Cyber Monday with EasyAsk

With the holiday season in sight, it’s time to capitalize on new search and merchandising technology and take advantage of what is sure to be an excellent e-retail season. This season is poised to top last year’s $56 billion threshold. According to the U.S. Census Bureau News, online retail spending neared $97.5 billion for Q2 2016, an increase of 4.5% over Q1 2016 and up 15.8% percent versus the same time period a year ago, strong indicators that this holiday season will break all records.

Let’ take a step-by-step look at how you can improve your website to increase your conversions and drive eCommerce revenue. Read More

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How EasyAsk will Help you Drive 23-121% Higher eCommerce Revenues: Guaranteed

Smarter search that delivers the right products drives higher revenues. It’s proven, benchmarked, and now, guaranteed. It’s also about delivering a shopping experience that delights your customers and encourages them to buy from you vs. your competition. results Read More

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It’s that time of year – eCommerce holiday shopping trends, 2016 edition

Every year, eCommerce pundits share their predictions for the holiday shopping season.  As a whole, eCommerce sales continue to show remarkable growth, particularly exciting is the explosion of sales on mobile devices.

Here are some articles that are “must reads” to ensure that your website is maximized to take advantage of all this holiday season has to offer:

E-Commerce Sites Are Set to Hit a Major Milestone This Holiday Season (Fortune Magazine)

4 Predictions for 2016 Holiday Shopping Season (Practical eCommerce)

Deloitte Forecast: Retail Holiday Sales to Increase 3.6 to 4 Percent (17%-19% eCommerce Increase)

Fourth-Quarter Holiday Promotions that Drive Sales (good advice for eCommerce and brick & mortar)

Amazon’s Ingenious Scheme to Undermine Black Friday (A page from the Amazon 2015 playbook)

EasyAsk is your trusted advisor to get you ready for the holidays. When it comes to search, EasyAsk is going to drive more revenue. We guarantee it.

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Search Laboratory: Rock ‘n’ Roll Lab Rats


Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.

Originally posted on January 28th 2016 at 17:52 by from Andertons
Part of our “Behind the Scenes” series

No no no no no! Search Laboratory: Avoiding having to tell our customers this!

No no no no no! Search Laboratory: Avoiding having to tell our customers this!

Last month we wrote about making use of dedicated site search technology by EasyAsk to improve the experience for our online browsing community. We also manually optimise our site search to ensure it continually returns the best results for you.

Behemoths of search like Google & Bing are incredibly good at interpreting users’ questions. We figured that all we needed was billions of dollars and a crack team of – say – nine hundred people, and we too could build ourselves an infallible
search engine that could basically read peoples’ minds.

Unfortunately, the combined resources of the web team piggy bank and the sales office swear jar (someone has clearly been neglecting to pay their dues into that swear jar) only amounted to £4.60.

We needed a humanised process to continually keep our site search performing exceptionally. The Andertons Search Laboratory was born.

What is Search Lab?

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Your Online Sales Adviser: Finding your perfect guitar in a catalogue of thousands

Reprinted from our friends at Andertons Music Company, an EasyAsk customer in the U.K.

Originally posted on December 11th 2015 by from Andertons
Part of our “Behind the Scenes” series

On Andertons.co.uk, you can currently choose from 2130 Electric Guitars.

That’s a lot of strings! But does your perfect guitar have 6, 7, 8 or 9?! What about colour? For a long time, helping our online browsers narrow down the search for their perfect guitar was a challenge.

In our store, our guitar experts are easily able to guide people to the best instruments, based upon their needs. Online — of course you can drop us an email, or phone for help — but what if you just want to browse the website
and find your dream instrument from the comfort of your own home?
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