According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that businesses optimize the eCommerce experience for their customers. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.
B2B Series Benefits and Challenges
According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.
B2B eCommerce: Benefits
Optimizing your eCommerce site for the Holiday Season 7: Why NLP does Keywords Better
We hope you have found our recent blog posts useful and that you’ve implemented the ideas to ensure your eCommerce site is ready for the Holiday season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the last in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.
Keywords-used-2018?
Is your search scaring off your customers?
No Results, too many results, inconsistency and lack of communication… while there are many reasons for a customer to give up on your eCommerce site’s search the underlying problem is they couldn’t find the products they were searching for. Read More
Optimizing your eCommerce site for the Holiday Season 6: Navigation Best Practices
The summer is now a distant memory and the impending Holiday season will soon be upon us. Now is the time to act to ensure your eCommerce site is ready. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the penultimate in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.
Is Navigation important if you have great search?
Optimizing your eCommerce site for the Holiday Season 5: Creating and Managing Landing Pages
We hope that you have been following our Holiday blog series and making changes to impact your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fifth in the series that lays out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.
First Impressions
Optimizing your eCommerce site for the Holiday Season 4: Messaging on Product Results Pages
If you’ve been following our Holiday blog series, you’ll be getting the idea by now; small changes can make a big difference to your bottom line. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the fourth in the series that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.
Why Messaging?
Optimizing your eCommerce site for the Holiday Season 3: The Potential of Redirects
We hope that our recent blog posts have inspired you to make changes to your eCommerce site and improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the third in the series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.
Redirects
Optimizing your eCommerce site for the Holiday Season 2: Reducing “No Results”
Our last blog provided useful tips for using your site’s Search Analytics to improve your bottom line during the Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the second in the series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.
Optimizing your eCommerce site for the Holiday Season
1: Interpreting Search Analytics
We know your mind is still on camping trips and barbeques, but now is the time to act in order to maximize revenue this Holiday Season. Creating an optimized shopping experience for your customers will be a gift to your business accounts as well as your customers. This blog post is the first in a series of posts that will lay out best practices and tips as you prepare your eCommerce site for the biggest commercial period of the year.