EasyAsk reports that their client DollarDays has marked several milestones this back-to-school season thanks in part to EasyAsk’s natural language semantic search. The article states, “In 11 short years, Dollar Days is celebrating several milestones, including doubling the number of SKUs it offers to more than 225,000 and the number of suppliers to more than 500. Traffic on the DollarDays.com site has increased significantly, as have the number of memberships. All of this translates into revenue growth for DollarDays, even in a business environment where competitors are shrinking or going out of business.”
The article continues, “DollarDays CEO Marc Joseph attributes DollarDays’ continued success to many key variables, including a growing number of price-sensitive shoppers, dominant marketing as seen in the company’s back-to-school programs and an overall exceptional customer experience, led by strong site search, merchandising and analytic capabilities. ‘As the volume of traffic and the total number of items increases, the more important it is to present the right items to the visitor as quickly as possible,’ says Joseph. DollarDays originally used the open source search product, Solr as part of its open source e-commerce software stack. Solr is an open source search platform from the Apache Lucene project.”
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