Tag Archive for: EasyAsk

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COVID-19 eCom Blog Series: Why your Search Box is your best Salesperson

It’s a rapidly changing situation, but it’s safe to say that the global Coronavirus Pandemic has defined 2020.  Nobody could have foreseen the dramatic changes to their way of life people have experienced across the world.  Every non-essential store has been directly impacted by the pandemic and stores are only now gradually starting to reopen.  These events have resulted in unprecedented changes to consumer behavior and most transactions now moving online.

Customers have been forced from their daily routines, which included visiting a brick-and-mortar store.  They have been buying what they need online.  Data from a new Capgemini Research Institute report shows that 59% of consumers worldwide had high levels of interaction with physical stores before COVID-19, but now only 24% expect to return to that level.  This is a tectonic shift in consumer shopping Read More

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IRCE @ RetailX 2019: How EasyAsk impressed prospective customers

 

The EasyAsk team recently visited the Windy City to be a part of IRCE at RetailX. This year’s event merged three shows into one, with the Internet Retailer Conference and Exhibition (IRCE) holding its 15th annual event. RetailX attracted 20,000 attendees and more than 1,200 exhibiting brands, with EasyAsk proud to be counted among them.

We were able to impress visitors to the EasyAsk booth by demonstrating how outstanding EasyAsk’s Search and Navigation solution is. In case you missed the show, here is what one of the EasyAsk team could have shown you:

The North Face use EasyAsk to power their search so it’s a great example of some of the functionality. This voice search contains references to gender, price and color, as well as redundant words, such as ‘I’m looking for’. EasyAsk has the ability to cope with all of this information and returns the following results:

The EasyAsk engine has understood that ‘wife’ is a synonym for ‘womens’ and brings back only red, waterproof, ladies jackets priced less than $200. Although each of the 11 results are available in different colors, the thumbnail picture presented in the results is always in the red tone.

Contrast this successful search to the same search using Amazon.com:

Amazon’s engine cannot cope with the complexities of this query and the top suggested searches are for ‘I’m red waterproof’ and ‘I’m looking waterproof’.

It is clear that EasyAsk’s understanding of natural language is far superior to that of the eCommerce giant, Amazon. We think this is why the IRCE attendees were so impressed…

It’s worth taking a closer look when it comes to search and merchandising solutions. We’d love to show you further how EasyAsk out-performs Amazon and competes with Google. We can help you help your customers to find the right products, first time.

 

More information about IRCE can be found at www.irce.com

Take a closer look at EasyAsk’s search and merchandising solutions at www.easyask.com

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What is Conversational Commerce and what does it mean for eCommerce?

What is Conversational Commerce?

The term ‘Conversational Commerce’ is used to describe the connection between Sellers and Buyers through messaging and chat applications. Many people now like to use chat systems to accomplish different tasks, but until fairly recently, this kind of interaction has predominantly been used for accessing support, such as customer services. But what if online retailers could use Conversational Commerce to provide a better, more personalized user experience for their shoppers?

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Using AI-based Natural Language to improve eCommerce

Search is the Gateway

Search is essential in eCommerce – it is the gateway. Search is how consumers express what they want and if they don’t find what they want, they can’t buy it. People who choose to search have a far better idea of what they are looking for than those who browse, and are therefore far more likely to make a purchase. This means that understanding the intent of the shopper, however it is worded, is essential to conversion in eCommerce. Read More

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The Proliferation of Voice

And the implications for eCommerce

 

 

Automation of the home environment through Voice

It’s all about the Voice

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The North Face unveil new outdoor fabric at CES 2019

An array of AI home devices, a foldable phone, autonomous vehicles and even an interactive plank of wood have all been launched this week at CES 2019, the world’s stage for innovative consumer technology.  But alongside the high-tech gadgets, The North Face is showing how their latest technology will help consumers enjoy the great outdoors.

The North Face have unveiled FUTURELIGHT, a new fabric for outerwear.  Developed with nano-spinning technology, this revolutionary fabric promises to be more breathable & waterproof than anything else.

EasyAsk is proud to provide The North Face’s search and merchandizing solution. To find out why companies like the The North Face choose EasyAsk to power their site, visit easyask.com For more information, visit The North Face’s Futurelight pages.

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B2B Series Challenge 4: Dynamic Pricing

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

The Price is Right

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B2B Series Challenge 2: Complex Part or Product Numbers

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

The complex world of part numbers

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B2B Series Challenge 1: Product Findability

According to Forrester, B2B eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that businesses optimize the eCommerce experience for their customers. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

Fast-track your Customers

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B2B Series Benefits and Challenges

According to Forrester, business eCommerce in the U.S. will hit $1.2 trillion by 2021, seeing a Compound Annual Growth Rate (CAGR) of 7.4% over the next four years. It is therefore essential that B2B businesses optimize the experience for their customers online. B2B sites have typically been known as less usable, but it is time for them to catch up with B2C and make it really easy for customers to do business. B2B eCommerce has unique complexities, which present unique challenges and therefore require a unique set of best practices. We will explore these challenges in our B2B blog series and offer advice and solutions to ensure that your B2B site delivers a superior experience.

B2B eCommerce: Benefits

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