Tag Archive for: IRCE

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IRCE @ RetailX 2019: How EasyAsk impressed prospective customers

 

The EasyAsk team recently visited the Windy City to be a part of IRCE at RetailX. This year’s event merged three shows into one, with the Internet Retailer Conference and Exhibition (IRCE) holding its 15th annual event. RetailX attracted 20,000 attendees and more than 1,200 exhibiting brands, with EasyAsk proud to be counted among them.

We were able to impress visitors to the EasyAsk booth by demonstrating how outstanding EasyAsk’s Search and Navigation solution is. In case you missed the show, here is what one of the EasyAsk team could have shown you:

The North Face use EasyAsk to power their search so it’s a great example of some of the functionality. This voice search contains references to gender, price and color, as well as redundant words, such as ‘I’m looking for’. EasyAsk has the ability to cope with all of this information and returns the following results:

The EasyAsk engine has understood that ‘wife’ is a synonym for ‘womens’ and brings back only red, waterproof, ladies jackets priced less than $200. Although each of the 11 results are available in different colors, the thumbnail picture presented in the results is always in the red tone.

Contrast this successful search to the same search using Amazon.com:

Amazon’s engine cannot cope with the complexities of this query and the top suggested searches are for ‘I’m red waterproof’ and ‘I’m looking waterproof’.

It is clear that EasyAsk’s understanding of natural language is far superior to that of the eCommerce giant, Amazon. We think this is why the IRCE attendees were so impressed…

It’s worth taking a closer look when it comes to search and merchandising solutions. We’d love to show you further how EasyAsk out-performs Amazon and competes with Google. We can help you help your customers to find the right products, first time.

 

More information about IRCE can be found at www.irce.com

Take a closer look at EasyAsk’s search and merchandising solutions at www.easyask.com

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IRCE: what you missed in Chicago

Outstanding pizza and fireworks at Navy Pier are reason enough to visit Chicago, but the industry’s largest eCommerce event, the Internet Retailer Conference & Exhibition (IRCE), didn’t fail to equip and inspire as it held its 14th annual event in the city last month.

The EasyAsk team had a great time attending discussions, presentations, and networking sessions, as well as running a booth in the exhibit hall. We were able to impress visitors with solutions to the challenge that emerged over the 4 days: how to maximize mobile shoppers. Read More

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Google joining IBM, Apple and EasyAsk? Pigs fly! News at 11…

 

(Message from the CEO of EasyAsk, Craig Bassin)

Looks like this is the beginning of the end for keyword search.  You’ve probably seen a number of articles discussing Google’s shift to ‘semantic search’.  Anyone understand what that REALLY means?  First, the definition of ‘semantic search’ is an understanding of the ‘intent’, or meaning, of the search, rather than just matching the keywords.

Now why would the undisputed 800-pound gorilla of keyword search, change course at this late date?  Conventional wisdom says they were forced to take a hard look after Apple launched Siri.  The timing sure seems to reinforce the fact that they’ve been playing with semantic search for some time, but needed to make a marketing splash now.

So, why change?  Well, obviously it’s a BETTER way to search and they had to, or they wouldn’t have!  I mean, really, Google acknowledging the limitations of keyword search?

Quoting from Paul Demery’s recent article (to read it, click here) about Google’s adoption of semantic search in Internet Retailer, ‘“Semantic search should allow Google as well as other search engines to better understand the true user intent of a search query,” says Kevin Lee, CEO of search marketing firm Didit.

Also, quoting from the same article: “Every day, we’re improving our ability to give you the best answers to your questions as quickly as possible,” Amit Singhal, Google’s head of search technology, said in a blog post. “In doing so, we convert raw data into knowledge for millions of users around the world. But our ability to deliver this experience is a function of our understanding your question and also truly understanding all the data that’s out there. And right now, our understanding is pretty darn limited. Ask us for ‘the 10 deepest lakes in the U.S,’ and we’ll give you decent results based on those keywords, but not necessarily because we understand what depth is or what a lake is.”

Now, understanding ‘intent’ AND ‘content’ is something that is at the very core of who EasyAsk is and how EasyAsk searches.  It’s the idea that, in an e-commerce setting, you can search for ‘men’s dress shirts under $30’ or ‘ladies red pumps size 6’ and get EXACTLY what you’re looking for.  Natural language understands the semantics involved in the search.  We understand the ‘intent’ of the question, we understand the ‘content’ of the data.  In adopting a new ‘semantic’ architecture Google will start to understand the ‘intent’ piece as well.

Now, who else searches this way?  How about Microsoft’s Bing, IBM’s Watson, obviously Apple’s Siri.

Now which of these companies can help you improve your e-commerce site?

None of them.

OK, but what about the other e-commerce search providers.  You probably know a few of them.  Endeca, SLI, Adobe, SOLR.

No, no, no and no.  Strictly keyword search.  Old news. Yesterday’s tech.

So we want to be the first to welcome Google.  We like them, use them all the time for internet search, along with Bing.  But when it comes to e-commerce search, folks, EasyAsk is leading the way.  Let us show you how.

It’s what we do.

Ready to see how EasyAsk's eCommerce solution can help you? Request a demo!
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