The last thing any visitor wants to see when they perform a search on an eCommerce Site is a page that says “No Results”. As we indicated in our recent whitepaper, Increase Customer Conversion by Boosting Product Findability, misspellings and using different tenses is a very common occurrence by eCommerce shoppers.
To make your site tolerant of misspellings and the like, you have two options: Either manually enter all the various misspellings and whatnot into your search engine, which will take you God-knows-how-long… Or, the better approach, use an eCommerce search engine that offers Automatic Spell Correction and stemming against terms in your product catalog.
This gives you out-of-the-box tolerance of these visitor errors, enabling them to find the right products and keeping them on your site as opposed to going to your competitors.
Watch this one-minute video and see how Coldwater Creek uses EasyAsk’s automatic spell correction to convert more visitors into customers.
