The North Face has launched one of the first Mobile Voice-enabled eCommerce apps for the iPhone, with search powered by EasyAsk’s natural language site search engine.
BURLINGTON, MASSACHUSETTS (PRWEB) JUNE 07, 2017
The North Face, a VF Company, has launched one of the very first Mobile Voice-enabled ecommerce apps for the iPhone. Using Apple’s Siri embedded microphone and voice enabled technology; shoppers can simply touch the microphone within the search box and say their ecommerce search. EasyAsk provides the artificial intelligence (AI) behind the scenes to understand the context of the search questions, as well as the content of The North Face’s product catalogue. The results are breathtaking. Absolutely perfect search results based on whatever the shopper wants. As most ecommerce searches begin on Smartphones, this dramatically improved User Experience is expected to drive significantly higher revenues and customer conversion.